Sunday, January 11, 2026
9:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Trey King, T-Mobile for Business
10:00
Resilience reimagined: The AI path to advantage
Retailers are investing heavily in AI-driven experiences and omnichannel strategies but without a reliable connectivity foundation, those investments fail. Lost sales, stalled transactions, and frustrated associates can derail customer satisfaction and revenue. This session explores how 5G Network Slicing ensures uninterrupted connectivity for critical applications, from POS systems to real-time inventory checks. Learn how prioritized traffic and failover capabilities prevent downtime during peak seasons and outages, and how scalable connectivity supports emerging technologies like AI and advanced analytics. Discover why “always connected” isn’t just a feature—it’s the backbone of retail success.
Jeff Kenniston, T-Mobile for Business
10:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
11:00
Day zero to day one: Enabling global retail readiness
Discover how Deutsche Telekom and T‑Mobile for Business empower retailers to achieve global readiness from day one. This session showcases the strength of a unified global network, advanced 5G, and intelligent cloud, IoT, AI, and security solutions that help retailers streamline operations, elevate customer experiences, and unlock new growth opportunities. With unmatched scale and hands‑on support, attendees will see how connected technologies enable retailers to move faster, work smarter, and compete confidently worldwide.
John Hill, T-Mobile
Conrad Riedesel, Deutsche Telekom
11:30
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
12:00
From crisis to continuity: How retail brands stay online and serve customers when it matters most
In today’s retail landscape, connectivity is mission-critical. This session demonstrates how T-Mobile’s T-Priority, T-Satellite, and AI-driven technologies safeguard retail operations during hurricanes, wildfires, and other disruptions. Learn how proactive planning and rapid deployment of advanced solutions—such as SatCOLTs, VSATs, and AI-enabled network optimization—keep stores, distribution centers, and digital platforms online when it matters most. Through real-world case studies, discover how resilient networks protect point-of-sale systems, enable supply chain coordination, and maintain customer engagement, ensuring business continuity and brand trust even in times of crisis.
Nicole Hudnet, T-Mobile
1:00
The AI advantage: Creating seamless, human-centered retail experiences
AI and mobility are redefining the retail experience. In this session, T‑Mobile and Samsung spotlight today’s leading AI use cases and how they are rapidly evolving. They explore how retailers can balance automation with authentic human interaction while using mobile technology to empower associates and enhance customer engagement. The conversation also shows how AI supports the shift from reactive personalization to anticipatory commerce by unifying data across channels and delivering consistent, proactive experiences that build loyalty.
Roopi Crowley, T-Mobile
Jerone Abueva, Samsung Electronics America
1:30
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
2:00
Powering next-gen retail stores with advanced solutions
Modern and sophisticated retail operations—AI-driven, connected and increasingly autonomous—have growing dependence on network connectivity. Critical retail business functions and components of the “next-gen” store such as self-checkout, inventory management and digital signage are impacted by network connectivity. Weak or outdated networks jeopardize these core functions and have direct consequences on sales, profitability and customer experience. Underinvestment in networks is now a hidden tax on growth can limit growth potential. Retailers that don’t treat connectivity as a key layer to their innovation strategy will likely reach a ceiling on their digital transformation.
Roopi Crowley, T-Mobile
Deborah Weinswig, Coresight Research
2:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Trey King, T-Mobile for Business
3:00
Driving order accuracy and cost savings with a custom AI scale
NEXA’s AI Scale is transforming retail and quick-service environments by ensuring every order is accurate before it leaves the store. Using AI-powered weight verification integrated with order systems, the scale detects discrepancies in seconds—reducing costly errors and improving customer satisfaction. Powered by T-Mobile for Business connectivity and IoT management, this solution delivers real-time alerts, remote fleet control, and seamless scalability, helping retailers streamline operations and elevate the customer
Janelle DeGregorio
3:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
4:00
Every conversation counts: Unlocking retail growth through AI conversations
The way businesses engage with customers is rapidly evolving, driven by AI-powered intelligence and the speed of 5G connectivity. As customer expectations rise and teams become more distributed, organizations must leverage real-time insights to enhance communication, automate workflows, and optimize productivity. AI-driven collaboration tools are transforming voice, video, and messaging interactions, enabling businesses to streamline operations, improve customer experiences, and empower teams to work smarter. Discover how AI and 5G are reshaping customer engagement and unlocking new efficiencies in today’s digital-first world.
Michelle Emerson-Russell, T-Mobile
Monday, January 12, 2026
9:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
10:00
Retail now: Solutions behind personalized AI, and the impact on revenue
Explore how personalized AI is reshaping the retail landscape and driving measurable revenue impact. This session brings together industry leaders to show why secure, reliable connectivity is the foundation of every successful AI initiative and how retailers can turn everyday customer conversations into powerful intelligence. Learn how Tractor Supply Company partnered with T‑Mobile to enhance in‑store experiences and how Dialpad by T‑Mobile transforms billions of real interactions into insights that elevate both customer and employee journeys. The speakers reveal technologies and strategies that help retailers operate smarter, respond faster, and deliver more meaningful engagement across every channel.
Roopi Crowley, T-Mobile
Michelle Emerson-Russell, T-Mobile
Glenn Allison, Tractory Supply
10:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Trey King, T-Mobile for Business
11:00
Simplified connectivity: Protecting uptime & powering growth
Retailers today face a critical choice: remain fragile or build resilience into their connectivity strategy. This session will explore how to simplify network complexity, protect uptime, and enable growth through cloud-managed visibility, redundant connections, and streamlined IT operations. Learn practical steps to design a connected workplace that scales, and see real-world examples of resilience driving continuity, agility, and customer experience—because the future belongs to businesses that stay connected when disruption strikes
Jeff Kenniston, T-Mobile for Business
11:30
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
12:00
Day zero to day one: Enabling global retail readiness
Discover how Deutsche Telekom and T‑Mobile for Business empower retailers to achieve global readiness from day one. This session showcases the strength of a unified global network, advanced 5G, and intelligent cloud, IoT, AI, and security solutions that help retailers streamline operations, elevate customer experiences, and unlock new growth opportunities. With unmatched scale and hands‑on support, attendees will see how connected technologies enable retailers to move faster, work smarter, and compete confidently worldwide.
John Hill, T-Mobile
Conrad Riedesel, Deutsche Telekom
1:00
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
1:30
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
2:00
From crisis to continuity: How retail brands stay online and serve customers when it matters most
In today’s retail landscape, connectivity is mission-critical. This session demonstrates how T-Mobile’s T-Priority, T-Satellite, and AI-driven technologies safeguard retail operations during hurricanes, wildfires, and other disruptions. Learn how proactive planning and rapid deployment of advanced solutions—such as SatCOLTs, VSATs, and AI-enabled network optimization—keep stores, distribution centers, and digital platforms online when it matters most. Through real-world case studies, discover how resilient networks protect point-of-sale systems, enable supply chain coordination, and maintain customer engagement, ensuring business continuity and brand trust even in times of crisis.
Nicole Hudnet, T-Mobile
2:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
3:00
Resilience reimagined: The AI path to advantage
Retailers are investing heavily in AI-driven experiences and omnichannel strategies but without a reliable connectivity foundation, those investments fail. Lost sales, stalled transactions, and frustrated associates can derail customer satisfaction and revenue. This session explores how 5G Network Slicing ensures uninterrupted connectivity for critical applications, from POS systems to real-time inventory checks. Learn how prioritized traffic and failover capabilities prevent downtime during peak seasons and outages, and how scalable connectivity supports emerging technologies like AI and advanced analytics. Discover why “always connected” isn’t just a feature—it’s the backbone of retail success.
Jeff Kenniston, T-Mobile for Business
3:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Trey King, T-Mobile for Business
4:00
AI at scale: Smarter accuracy with NEXA + T-Mobile
NEXA’s AI Scale is transforming retail and quick-service environments by ensuring every order is accurate before it leaves the store. Using AI-powered weight verification integrated with order systems, the scale detects discrepancies in seconds—reducing costly errors and improving customer satisfaction. Powered by T-Mobile for Business connectivity and IoT management, this solution delivers real-time alerts, remote fleet control, and seamless scalability, helping retailers streamline operations and elevate the customer
Janelle DeGregorio, NEXA
Tuesday, January 13, 2026
9:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
10:00
Resilience reimagined: The AI path to advantage
Retailers are investing heavily in AI-driven experiences and omnichannel strategies but without a reliable connectivity foundation, those investments fail. Lost sales, stalled transactions, and frustrated associates can derail customer satisfaction and revenue. This session explores how 5G Network Slicing ensures uninterrupted connectivity for critical applications, from POS systems to real-time inventory checks. Learn how prioritized traffic and failover capabilities prevent downtime during peak seasons and outages, and how scalable connectivity supports emerging technologies like AI and advanced analytics. Discover why “always connected” isn’t just a feature—it’s the backbone of retail success.
Jeff Kenniston, T-Mobile for Business
10:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Trey King, T-Mobile for Business
11:00
From crisis to continuity: How retail brands stay online and serve customers when it matters most
In today’s retail landscape, connectivity is mission-critical. This session demonstrates how T-Mobile’s T-Priority, T-Satellite, and AI-driven technologies safeguard retail operations during hurricanes, wildfires, and other disruptions. Learn how proactive planning and rapid deployment of advanced solutions—such as SatCOLTs, VSATs, and AI-enabled network optimization—keep stores, distribution centers, and digital platforms online when it matters most. Through real-world case studies, discover how resilient networks protect point-of-sale systems, enable supply chain coordination, and maintain customer engagement, ensuring business continuity and brand trust even in times of crisis.
Nicole Hudnet, T-Mobile
11:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
12:00
Simplified connectivity: Protecting uptime & powering growth
Retailers today face a critical choice: remain fragile or build resilience into their connectivity strategy. This session will explore how to simplify network complexity, protect uptime, and enable growth through cloud-managed visibility, redundant connections, and streamlined IT operations. Learn practical steps to design a connected workplace that scales, and see real-world examples of resilience driving continuity, agility, and customer experience—because the future belongs to businesses that stay connected when disruption strikes
Jeff Kenniston, T-Mobile for Business
1:00
AI at scale: Smarter accuracy with NEXA + T-Mobile
NEXA’s AI Scale is transforming retail and quick-service environments by ensuring every order is accurate before it leaves the store. Using AI-powered weight verification integrated with order systems, the scale detects discrepancies in seconds—reducing costly errors and improving customer satisfaction. Powered by T-Mobile for Business connectivity and IoT management, this solution delivers real-time alerts, remote fleet control, and seamless scalability, helping retailers streamline operations and elevate the customer
Janelle DeGregorio, NEXA
1:30
The T-Mobile story: Built on 5G. Designed to transform
Retail is entering a new era where connectivity drives every customer interaction and operational decision. In this session, T-Mobile for Business will show how America’s most advanced 5G network—powered by a nationwide standalone core—enables retailers to move beyond fragile connectivity toward intelligent, resilient operations. Discover how foundational technologies like 5G SA combine with solutions such as network slicing, T-Priority, IoT, and Edge Control to unlock agility, security, and scalability. We’ll share real-world examples from retail and major events that demonstrate how advanced connectivity reduces downtime, accelerates innovation, and transforms the customer experience—helping retailers fully realize their software investments and partner ecosystems.
Jay Noschese, T-Mobile for Business
2:00
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
2:30
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
3:00
The Magenta Challenge!
Join us for this fun, interactive quiz-- and a chance to win cool prizes! Compete for bragging rights during this brief overview of T-Mobile for Business solutions.
Paul Traynor, T-Mobile for Business
Big Idea Session
Date Monday, January 12, 2026 | Time 1:30pm | Expo Level 1, Expo Stage 1
Redefining retail resilience: Prioritizing transactions with 5G network slicing
In today’s fast-paced retail and event environments, every second counts especially at the checkout. When surges in network demand slow down Wi-Fi, customers face delayed or failed credit card transactions, leading to lost sales, unprocessed inventory, and a diminished brand experience.
This session explores how T-Mobile for Business ensures seamless operations by prioritizing point-of-sale traffic during periods of network congestion. By intelligently allocating bandwidth to critical applications such as payment terminals, inventory trackers, and ticketing systems, businesses can maintain reliable connectivity when it matters most.
Learn how network slicing transforms connectivity from a shared resource into a business advantage keeping transactions smooth, customers satisfied, and revenue protected.
John Hill, T-Mobile for Business | Scott Spearin, Columbia | Anthony Lawson, Ericsson
